Our Story
Built around sunsets, sandbars, music, and the people who matter most.
Family. Coast. Connection.
Saltwater High was co-founded by Jason, Kendall, Jackson, and Savannah High—a family brought together by a love of music, adventure, and life on the water.
Our home base is in Cortez on Florida’s Gulf Coast, with Jackson and Savannah in Wilmington, North Carolina. We’re a family-operated brand connected by coastal roots, even when a few miles—and a few state lines—separate us.
Our story grew from decades of sunsets, road trips, sandbars, and boat days—music playing in the background, laughter carrying across the water, and staying a little longer because no one was ready for the day to end. Those moments inspire everything we create, along with the memories we’re still making.
Saltwater High is that moment when everything else falls away. Work, school, stress, distractions—all of it goes quiet. You’re deep in a wave, stepping into open sky, playing with the kids in the water, jumping off a boat, or watching the sun sink below the horizon. Nothing pulls you elsewhere. You’re completely in it.
Whatever brings you there, wherever you find it—that’s your Saltwater High. This is what our brand was built upon.
So, remember to slow down, chase the next adventure, and make time for the people who make life unforgettable.
Live Salty. Stay High.
We’re stoked to have you along for the ride and grateful to share this journey with you. From our family to yours, thanks for being part of Saltwater High.
Jason, Kendall, Jackson & Savannah
Meet Pop & Lovey
Every coastal town has its storytellers. Ours just happen to be Pop & Lovey.
Pop and Lovey remind us that life moves fast, but the memories we make with the people we love live on forever.
They represent laughter, adventure, sunsets, music, and never waiting for “someday” to enjoy the water.
Whether they’re fishing, surfing, paddleboarding, or just watching another sunset, they remind us to Live Salty. Stay High.